Annie Wilson

Annie Wilson is a Senior Lecturer of Marketing and Faculty Director of MUSE at the Wharton School. Annie has served as a senior behavioral scientist for Vanguard. She received a PhD in Marketing from Harvard Business School and a BA in English and Psychology from Georgetown University. Annie’s research interests include minimalism, signaling in consumer behavior, and responses to resource scarcity. Her research has been published in marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review.

For more information and her CV, please visit Annie’s personal webpage.