Stefano Puntoni

Stefano Puntoni
  • Co-Director, AI at Wharton
  • Sebastian S. Kresge Professor of Marketing
  • Professor of Marketing

Contact Information

  • office Address:

    760 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: New Technologies in Marketing, Technology Adoption, Brand Management, Consumer Decision Making, Human Behavior and Artificial Intelligence

Links: CV, LinkedIn

Overview

Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School. Prior to joining Penn, Stefano was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova, in his native Italy.

His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society, including how humans are adopting and evolving with AI.

He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards. He is currently an Associate Editor at the Journal of Consumer Research and at the Journal of Marketing. Stefano teaches in the areas of marketing strategy, new technologies, brand management, and decision making.

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Research

CV

Awards and Honors

  • Finalist, Donald R. Lehmann Award, 2023
  • Steenkamp Award for Long-Term Impact, 2023
  • Finalist, Weitz-Winer-O’Dell Award, 2023
  • AMA TechSIG-Lazaridis Prize, 2022
  • Scientist in Residence, Experiments in Arts and Economics, ZKM Centre for Art and Media, Karlsruhe, 2021
  • Science Communication Grant, Royal Dutch Academy of Sciences, 2021
  • Case Centre’s Marketing Case Award, 2021
  • EFMD Case Writing Award, 2020
  • Case Centre’s Outstanding Case Writer Award, 2020
  • C.W. Park Award, Journal of Consumer Psychology, 2019
  • AMA-Sheth Doctoral Consortium Fellow, 2019 Description

    2013, 2015, 2018, 2019

  • MSI Scholar. Marketing Science Institute, 2018
  • Fellow, Erasmus Research Institute of Management (ERIM), 2017
  • Research Grant, Marketing Science Institute, 2017
  • Outstanding Reviewer Award, International Journal of Research in Marketing, 2016
  • MSI Young Scholar. Marketing Science Institute, 2011
  • ERIM Research Award. Erasmus Research Institute of Management, 2010
  • Marie Curie Fellowship, 2006
  • EUR Fellowship, 2006
  • Emerald/EFMD Outstanding Doctoral Research Award, 2006
  • Ogilvy Foundation Research Grant, 2004-2005

In the News

Knowledge at Wharton

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In the News

From Hype to Impact: AI Reshapes Enterprise Software

Wharton marketing professor and AI research leader examines how artificial intelligence is disrupting SaaS business models, pricing structures, and competitive dynamics.…Read More

Knowledge at Wharton - 3/4/2026
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Wharton Magazine

Faculty Book Excerpt: Decision-Driven Analytics
Wharton Magazine - 04/19/2024