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research interests:
emotion regulation, emotional and attitudinal ambivalence, emotions and social identity, the persuasive effects of emotion, brand purpose
Marketing Faculty Listing
Standing
- Jonah Berger
- Ron Berman
- Eric T Bradlow
- Wendy De La Rosa
- Ryan Dew
- Peter Fader
- Raghuram (Raghu) Iyengar
- Zhenling Jiang
- Barbara E. Kahn
- Cait Lamberton
- John McCoy
- Barbara Mellers
- Shiri Melumad
- Robert Meyer
- Gideon Nave
- Michael Platt
- Stefano Puntoni
- Jagmohan Raju
- Americus Reed
- David Reibstein
- Thomas S. Robertson
- Marissa A. Sharif
- Christophe Van den Bulte
- Patti Williams
- Pinar Yildirim
- Z. John Zhang
- Walter W. Zhang
Affiliated
Former
- Richard Batsell
- Lisa Bolton
- Raymond Burke
- Wayne DeSarbo
- Gary Erickson
- Skander Essegaier
- Gavan Fitzsimons
- Ronald Frank
- Hubert Gatignon
- Michelle Greenwald
- Teck-Hua Ho
- Dawn Iacobucci
- Julie Irwin
- Eric Johnson
- Mary Frances Luce
- Vijay Mahajan
- Geeta Menon
- Deborah Mitchell
- Alan Montgomery
- Richard L. Oliver
- Arvind Rangaswamy
- Vithala Rao
- William Ross, Jr.
- John R. Rossiter
- David Schmittlein
- Stanley Shapiro
- Qiaowei Shen
- Deborah Small
- Maria Ana Vitorino
- John Walsh
- Brian Wansink
- Barton Weitz
- Gal Zauberman